Terry Orth and Richard Price launched Orth Construction Company in 1999 with the dream of providing affordable, well-built homes throughout Northeastern Tennessee. Today the company offers fine condominiums and houses in some of the Tri-Cities' most desirable communities including Kensington Place and Walkers Bend in Gray, Briar Creek Village and Lake Ridge Pointe in Johnson City, Patriots Pointe in Jonesborough, and Arbor Hills and Willow Creek in Piney Flats.
Prices range from around $130,000 to $300,000 with a median home price of $175,000. Janice and Mike McClanahan with RE/MAX Checkmate Inc., REALTORS handle sales. In addition to attractive pricing, Orth Homes was one of the first builders in the area to have a full warranty team in place – a team that responds within 48 hours to any homeowner's call.
Sometimes Orth's warranty responders probably feel like the lonely repairman in the famous Maytag ad campaign. For every 100 homes under warranty, the company averages only five open callback requests. "We have a quality control process in place that is really working," says Terry Orth. "Our checklist at each stage ensures virtually zero defects," he says. "Our team approach to concentrating on quality is working very well." One of the secrets to maintaining this level of quality performance is maintaining an excellent total team – from employees to the contractor and supplier chain.
"We have 34 employees and 100 subcontractors," says Orth. "Since 1999 we've built lasting relationships with the best employees and subcontractors in the business – nobody works for us unless they meet very high standards."
Orth's successful approach starts long before building. "We purchase the raw land and do all of the development," he says. "From utilities and roads to placement on the lot and the finished home, we apply our ingenuity, time, and experience to ensure everything is done just right from start to finish."